Hi, I’m Liza

I thrive at the intersection where innovation enhances human performance and fuels cultural movements.

With diverse, international experience ranging from Public Relations in New York, to spearheading an e-commerce turnaround in Hong Kong, to connecting Innovation strategies across Nike’s matrix, my career weaves a common red thread:

I am a dot connecter, and a conduit between imagination and action, translating creative vision into tangible outcomes. I studied design and business, where I learned to embrace ambiguity as a puzzle to be solved, and see chaos as an opportunity to create systemic solutions. I am a visionary leader, connector, builder, scaler, and change maker who will help your ideas gain legs.

Why? Because it lets me combine the qualitative and the quantitative; bridge intuition with insight and grow people and business to realize untapped potential.

Born to environmentalists who moonlighted as an architect and nurse, I strive to balance my roots as a creative and wellness advocate. Pilates and hiking are my sanctuary, fueling a not so secret passion for bio-mechanics and a relentless pursuit of the perfect form to follow function.

Ultimately, I am always on the hunt, a sucker for exploring new cities on foot. I put on my headphones and just wander, soaking up inspiration from every corner and seeking out the best vintage spots. This mirrors my approach to life: where I believe that understanding the history and deep-rooted culture of a place, product, or idea reveals incredible opportunities to connect with others and spark unexpected inspiration and growth.

  • I am a big-picture person, who works collaboratively across global teams on dynamic vision and strategy planning, design thinking for innovation, human-centric business transformation, and iterative scenario planning to ensure successful outcomes and a dynamic and strategic foundation for your organizational goals.

  • I invigorate brands by overseeing every facet of the commercialization process. From innovative product development and strategic brand positioning, to future-proofing new features and executing end-to-end go-to-market strategies, I bring ideas to fruition, ensuring your products and brand not only stand out but thrive in the market.

  • With experience in business model and digital transformation, change management, and sustainability, I cultivate a continuous innovation culture, ensuring transformations originate from the heart of the business.

  • My superpower is navigating complex projects with ease. My focus on effective priorities ensures projects are not only successful but contribute to the overall strategic vision.

  • I foster environments where teams flourish. Through empathetic leadership and tailored development, I empower individuals to unleash their potential. Embracing diversity and inclusion, we build cohesive, resilient teams that drive innovation and sustainable growth.