Zella is an women's active-wear line designed to inspire confidence and performance.
Zone Zella represented a dedicated section within Nordstrom's retail environment, both in physical stores and online, specifically designed to showcase the full range of Zella products.
Zone Zella's debut in select Nordstrom stores and online marked a milestone in the evolution of activewear retail. Through strategic planning and execution, I played a key role in elevating the Nordstrom brand and establishing Zone Zella as a premier destination for stylish, high-performance activewear. Zone Zella represented a dedicated section within Nordstrom's retail environment, both in physical stores and online, specifically designed to showcase the full range of Zella products.
Guiding Zella's Growth: Orchestrating Innovation and Unity
As the Senior Product Development Manager, I facilitated the development and launch of Zella across divisions to bring a cohesive offering in Women’s, Men’s, and Kids to life, ensuring alignment with Nordstrom's commitment to quality and style. The introduction of Zone Zella was a testament to the success and reputation of the Zella line, renowned for its innovative designs and commitment to inspiring confidence and enhancing performance.
Elevating Comfort, Style, and Functionality
By bridging the gap between sales and technical teams, I facilitated seamless communication and collaboration to ensure that Zella's products met the diverse needs of customers nationwide.
The curated selection within Zone Zella showcased a variety of materials, including space dyes, engineered knits, and moisture-wicking fabrics, carefully selected to provide maximum comfort and performance during workouts and everyday activities.
Innovative design features, such as fully reflective jackets for enhanced visibility during low-light conditions, further enhanced the functionality of Zella's activewear within Zone Zella. Additionally, premium materials such as down were incorporated into select products for warmth and insulation in colder weather.
Fostering Excellence: Cultivating Talent and Propelling Progress
Through effective mentoring and leadership, I nurtured talent within the team, empowering individuals to grow and excel in their roles. The success of Zone Zella contributed to driving business growth and enhancing Nordstrom's reputation as a leading retailer of activewear, further reinforcing Zella's position as a premier destination for stylish and high-performance activewear.
Crafting an Elevated Encounter FOR Performance and Style
By bridging the gap between sales and technical teams, I facilitated seamless communication and collaboration to ensure that Zella's products met the diverse needs of customers nationwide.
The curated selection within Zone Zella showcased a variety of materials, including space dyes, engineered knits, and moisture-wicking fabrics, carefully selected to provide maximum comfort and performance during workouts and everyday activities.
Innovative design features, such as fully reflective jackets for enhanced visibility during low-light conditions, further enhanced the functionality of Zella's activewear within Zone Zella. Additionally, premium materials such as down were incorporated into select products for warmth and insulation in colder weather.
RAISING THE BAR HIGHER
By optimizing decision-making and launch timing, I played a key role in driving a 10% increase in sales and enhancing the overall success of the Zella product line within Zone Zella. This strategic initiative transformed activewear retail, setting new standards for comfort, performance, and style while elevating the Nordstrom brand as a premier destination for activewear enthusiasts.