Hi, I’m Liza

I thrive at the intersection where innovation enhances human performance and fuels cultural movements.

With diverse, multinational experience spanning from public relations and marketing in New York, to e-commerce in Hong Kong, my career weaves a common red thread:

I am a conduit between imagination and action, translating creative vision into tangible outcomes while providing the most effective path and plan, guiding even the most resistant people along the journey.

From zero to one, I embrace ambiguity as a puzzle to be solved, and chaos as an opportunity. I am a visionary leader, connector, builder, scaler, and change maker who will help your ideas gain legs.

Why? Because it lets me combine the qualitative and the quantitative; bridge intuition with insight, and grow people and business to realize untapped potential.

As a resilient and empathetic leader, I prioritize a collaborative, inclusive, team-oriented mindset. I am motivated by empowering individuals to unite and bring conflicting teams together, energizing them toward a common goal.

  • I am a big-picture person, who works collaboratively across global teams on dynamic vision and strategy planning, design thinking for innovation, human-centric business transformation, and iterative scenario planning to ensure successful outcomes and a dynamic and strategic foundation for your organizational goals.

  • I invigorate brands by overseeing every facet of the commercialization process. From innovative product development and strategic brand positioning to future-proofing new features and executing end-to-end go-to-market strategies, I bring ideas to fruition, ensuring your products and brand not only stand out but thrive in the market.

  • With experience in business model and digital transformation, change management, and sustainability, I cultivate a continuous innovation culture, ensuring transformations originate from the heart of the business.

  • My superpower is navigating complex projects with ease. My focus on effective priorities ensures projects are not only successful but contribute to the overall strategic vision.

  • I foster environments where teams flourish. Through empathetic leadership and tailored development, I empower individuals to unleash their potential. Embracing diversity and inclusion, we build cohesive, resilient teams that drive innovation and sustainable growth.