EMBRACING PERSONALIZATION
Customization knows no limits. The convenience of on-demand manufacturing allows customers to bring your unique designs to life with ease. Beyond personalization, sustainability is a hidden benefit, as each custom creation is crafted as requested and on-demand, reducing leftover inventory and the need to liquidate stock. From unique shoes to bespoke apparel, we delivered endless ways to make product truly your own.
EMPOWERING IDENTITY THROUGH CUSTOMIZATION
In today's consumer landscape, personalized products hold a special significance, particularly in the realm of team uniforms. Customization goes beyond mere aesthetics; it's about empowering individuals and teams to express their identity and values through their apparel.
Whether it's a sports team, corporate group, or community organization, personalized uniforms create a sense of unity, belonging, and pride among members. By allowing individuals to tailor their attire to their preferences and unique style, customized teamwear fosters camaraderie and boosts morale, enhancing overall team performance and cohesion.
NAVIGATING CHALLENGES, DRIVING RESULTS.
Upon joining Adidas in Hong Kong, I faced a significant challenge: a sudden halt in product delivery with no clear explanation.
While the size of the purchase order per SKU may be small, between 25-200 units, the visibly is massive serving teams who play infant of stadiums as large os 100,000 fans. Game day does not move, and not delivering uniforms on time can be the make or break to a team’s successful season.
Through strategic planning and perseverance, my team and I devised and proposed a turnaround plan to dive into the root cause and permanently resolve systemic issues in the business model’s processes, teams, and tools. This experience underscored the importance of adaptability and resilience in achieving success amidst adversity.
TRANSFORMING CUSTOMIZATION EXPERIENCES
At the forefront of the project was a mission to transform the customization journey for Adidas’s customers. Through collaborative efforts and innovative thinking, we reimagined traditional team wear customization as an immersive and interactive process. From facilitating workshops to pioneering digital transformation initiatives, our focus remained on empowering customers to unleash their creativity and express their unique identities through personalized Adidas gear.
FORGING LASTING CONNECTIONS.
As the leader of the customization operations team, I oversaw apparel development, sourcing, planning, and manufacturing, ensuring a seamless integration of personalized team-wear into Adidas's global operations. Fostering a culture of collaboration and accountability, we drove unprecedented results.
I orchestrated organizational restructuring of the team, who was located across six countries. By facilitating workshops to synchronize end-to-end processes and calendars, and building a cadence to bring the team together, I revitalized team dynamics, and received positive feedback for instilling a newfound sense of unity and collaboration among employees.
Through strategic talent management initiatives, including hiring, development, and promotion, I cultivated a high-performing team that consistently exceeded expectations, successfully resolving the product launch and delivery standstill. Through effective leadership and prioritization, we achieved record-breaking performance of 99% on-time launch, and a 50% reduction in quality complaints.
Driving Operational Excellence TO AchievE Record-Breaking Performance
As part of the transformation focused on tools, I hired and managed a team of analysts to leverage lean six sigma principles and bottom-up forecasting to build a system algorithm that optimized inventory and availability by mapping real-time data across multiple internal systems, all of which had different data structures. This approach led to a 28% improvement in delivery performance, while simultaneously reducing inventory by 40%.
Rebuilding trust and improving the customer experience across 26 countries, we serviced 70,000 purchase orders a year. As a result, we turned around declining revenue and grew 27% CAGAR in 2 years.
The efficiency, collaboration, and standards we built were put to the test, proving successful when we achieved maintainining a remarkable 100% on-time delivery through the COVID-19 Pandemic.
EMPOWERING CUSTOMIZATION AT EVERY STEP
Personalization is more than just a feature—it's a journey of self-expression and empowerment. We pushed the boundaries of customization, setting new standards and empowering individuals to tell their unique stories through personalized gear.