As a lead product developer, I orchestrated multiple international trips and collaborated directly with the NBA and professional athletes to ensure a balance between honoring basketball culture and infusing modern elements into our designs. I worked with internal teams and vendors on pinnacle product development and fit, ensuring project timing, monitoring margins, and upholding quality standards.

I worked cross-functionally with design, marketing, materials, pattern, and innovation teams on lightweight compression wear-testing and analysis and managed the development and process for up to 190 apparel styles per season from brief through production, ensuring high-quality outcomes, on time, and under budget.

Through this journey, we focused our dedication to preserving basketball's rich heritage. This was cultivated through immersive experiences, including visits to courts to gain insights into the sport's history and street culture. Our commitment resonated widely, attracting attention from media outlets like Complex, ESPN, and Sports Illustrated. Our designs not only reflect our passion for basketball but also embody the collaborative spirit and creativity defining our approach to product development.

I’ve highlighted some of my favorite projects below.